By Stella Ahn Vlogging; video blogging is one of the most common types of user-generated content in social media, especially in YouTube. Increasing attention toward Vlog and Vlogger have made another kind of celebrities. YouTube celebrities make revenue from various sources based on their contents and fame such as advertisement and sponsorship. As they became rich and popular, they have huge impact on their followers. Their contents can encourage social movement and people in minor community. On the other hand, growing trend of Vlogging also can cause negative effect. Therefore, this post will discuss about how Vlogging effect for both producer and consumer. Vloggers have advantages in terms of communication and interaction, because they can communicate directly with their followers via contents and comments. This characteristic of social media made Vlog celebrities be able to have influence among social movements and communities. Arthurs take an example of...