Skip to main content

HEGEMONIC MASCULINITY EXPOSED


By: Sarah Selzer


The straight population within American media is known for gaining and maintaining its power within television and film, and therefore have the dominance to change the cultural flow of society. Unfortunately, heteronormative plotlines are continually produced, neglecting the accurate representation of lesbian, gay, transgender, bisexual, and queer individuals within the entertainment industry. Straight people have the privilege of never having to worry about how they’re represented, but negative stereotypes of other sexual identities are still working their way up to the point where their stereotype does not solely represent their entire essence as a character. This notion is supported by social theorist Gail Dines with quote from her book Gender, race, and class in media: A critical reader: “While the entertainment industry have on some level acknowledged that gender and sexual identities are more fluid than was once thought, film and TV representations of characters show there is a strong tendency to caricature and stereotype, and in general to reinforce gender rigidity,” (Dines, 2002).


Due to heteronormative favoritism catalyzed by the hegemonic tropes of society, the change in truly representing characters that are not straight in a way that strays away from their stereotypes will be difficult because the people who control the majority of narratives in the media today are straight. By adding diverse sexual identities within the writer's room of scripts, this could lead to thousands of marginalized bodies to be accurately portrayed with real characterization. Then, these marginalized bodies would not have to remain invisible within media because they are currently covered by a hegemonic blanket of tropes placed by only one sexual identity: the one of the straight person.



Another way to look at hegemony concerning straight sexual preference in the media is observing people's’ everyday social roles and routines. What we choose to watch, the public spaces we choose to enter into, and the social interactions we choose to encounter are dominantly shaped by “straight” media. For example, the TV show Friends project the kind of “ideal” life a young American would want/ is expected to live. The plot line and characters perpetuate the notion that being straight will lead you to your happiness and professional success and barely touch upon other sexual identities in the show greatly. There are a few times that the writers have Phoebe queerbaiting with Monica. But, this never progresses, and their small queer baiting interactions were meant to entertain heteroflexibility, further proving media caters to the straight person.


Breaking this down, what commercials and entertainment we choose to watch on the TV, like the seasons of Friends are all influenced by the hegemonic culture within our society. We want to watch the most popular things in order to make us feel like we are fully involved in pop culture, which gives meaning to our social lives. But with the dominance of “straight” culture in America taking over television and film, how can we achieve a holistic view of what American sexual identity really means, if we only focus on one? It’s now time for the straight communities turn to shut up and listen to the other sexual identities that have been wanting to write their own narratives within the media now.


References
Dines, G., Humez, J. M., Yousman, B., & Bindig, L. (2002). Gender, race, and class in media: A critical reader. Thousand Oaks, CA: Sage Publications.



x


Word count: 531

Comments

  1. Sarah,

    I appreciate your post and the light it sheds on sexual orientation in popular culture and media. After reading this, I realize how I am contributing to the issue by my lack of demand for better representation in the media I consume. Friends is one of my favorite TV shows and I have never once considered the lack of differing sexual representations. My oblivious nature towards this issue is just one of the many privileges I have due to identifying as a straight, cis-gender woman. Good job!

    ReplyDelete
  2. Sarah,

    This has some promise, but falls short on several levels. First and foremost is the formatting. The post doesn't make use of our house style (Normal not small font size).

    More substantively, you make use of a few concepts that readers are probably unfamiliar with. Terms such as "heteronormative narratives," "queerbaiting," and "heteroflexibility" require some "unpacking" for students who haven't been exposed to these concepts.

    Then there are some issues with the clarity and concision of your writing. For example, in the first paragraph you write that straight people have "dominance to change the cultural flow of society." What, exactly, do you mean by this?

    I get it, I suppose. But you can and should state this more clearly. Likewise, the first sentence of your last paragraph is hard to follow. Be sure to proof your work (and have others review it) with an eye on clarity and concision.

    Finally, and perhaps more critically, the academic source you cite is an edited volume. A hefty one at that. I expect you are drawing on a specific chapter from that text. Cite that rather than the entire book. And always include a page reference so others can track it down.

    26 pts.

    ReplyDelete

Post a Comment

Popular posts from this blog

ATHLETE STEREOTYPE AND GENDER, SEXUALITY

By Stella Ahn Athlete represents masculinity. When you think about the popular sport games in America such as football, baseball and basketball, the male athletes will directly come to your mind. As a matter of fact, athlete characters in the films and TV shows are often depicted as jocks; male, strong, aggressive. For example, Noah Puckerman, one of the main characters in Glee, is a football player. He takes a role of typical jock in the show, being aggressive and bullying other students. By constantly showing this kind of athlete characters, media reinforce the stereotype of athletes. If these stereotypes are wrong as previous posts mentioned, are jocks the only victim of it?  Considering athlete as masculine excludes people who have different genders and sexualities. This essay will talk about athlete’s gender and sexuality that excluded from media, specifically women and homosexual. Daniels posed a question (2008) , “If athlete means masculine, where do femininity a...

CONSUMER SURVEILLANCE IN THE 21st CENTURY

By Jonathan Bonilla Let's say you are surfing through the Internet or diving into random YouTube videos, and you see ads either playing a small promotional video for a service or a vivid photo of some random product. Now a days, the ads you see popping up on your laptop or social media page is not by luck or random chance; it is all by design. Marketers are changing up the game in which they showcase and sell to consumers in many digital spaces. They want to get smarter, faster and better in understanding what consumers like you and me desire. The world humans currently are moving into is heavily driven by data. Marketers are now taking an exploiting view, “instead of merely seeing data gathered about consumers as a guide to their product preferences and interests, such data is being used to refine mechanisms of shaping decisions, behaviors, and habits” (Nadler & McGuigan, 2018). There has been a major boom of consumer data by which marketers and advertisers need resources t...

DECONSTRUCTING HOMOSEXUAL STEREOTYPES

By Tess Weigel This year Netflix released a reboot of the Bravo series Queer Eye for the Straight Guy with a new cast of five gay men. The 2018 Queer Eye casts consists of Antoni Porowski, Tan France, Kamaro Brown, Bobby Berk, and Jonathan Van Ness. Each member of the Fab Five has a specialty of food, fashion, culture, design, and grooming, respectively. This reboot of Queer Eye is designed to deconstruct the negative and outdated stereotypes of gay men. In each episode, the Fab Five addresses topics such as homosexual relationships, homosexuality in religion, and minorities within the gay community.  Before 2018’s Queer Eye , only 3.6% of gay males have been portrayed in television against the 94.9% of heterosexual males (Kidd, 2014). While the frequency of the presence of gay men in the media has increased, the negative stereotype of how a gay man is portrayed amongst the plot line in television needs to be reconstructed to represent all different types of gay men. Fo...